THRIVE is a data education consultancy that partners with credit unions to activate their data so they can accelerate and elevate their members' lives. Founded by Anne Legg, a recognized, award-winning industry expert, author, educator, and member-centric data strategist who holds an MBA thesis on the credit union business model. She is the author of Big Data/Big Climb: A credit union playbook for leveraging data and talent to achieve revolutionary member relationships. Her book was recently added to America's Credit Union Museum's Ensweiler Research Library. THRIVE has guided over 600 credit union leaders on a mission to simplify their data transformation, identify new revenue sources, lessen member friction, and increase talent productivity to truly change member lives.